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When DJ Cavem coined the term eco-hip hop in 2007, he didn’t know it would sprout into a global movement. His mission to rap about climate change, food justice and plantbased foods spread far beyond his Denver hometown. Having performed at the Obama White House and been featured in Oprah Magazine and on the Rachael Ray Show, Dr. Ietef “DJ Cavem” Vita became known as more than just a rapper — but an activist, educator and vegan chef. Now, several years after the release of The Produce Section, his award-winning album that fused hip hop with lessons on eco-friendliness, Cavem has shifted his focus to new material. “I want people to understand that one of the best ways to make an impact on the environment is being more conscious of what we eat and understanding that our everyday food choices impact the environment in a positive or negative way.”
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